Research Project Dissertation Example | Topics and Well Written Essays - 5000 words

Research Project - Dissertation Example It has been estimated that in the next four years, the mobile industry would be investing around $793 billion in the capital and about $2.7 trillion to the public funding. Various research states that the global base of subscribers would be approximately around 4.6 billion, and the number of mobile connections would reach to around 9.1 billion by the end of 2015, which is presently around 6.6 billion. The mobile industry is considered as a success story (The Economic Times, 2012; AlShebil, 2007). This is because of its power, which has also transformed the other industries such as healthcare, transaction, payments, education, etc (Sandle, 2013). According to GSM Association, Mobile penetration of around 10 percent escalates the GDP of a developed by around 0.6 percent and 0.81 percent of any developing country. Even in the low income countries, around 1-0 percent increase in mobile penetration increases 1.4 percent of GDP (The Economic Times, 2012). However, these are all assumptions , but according to Gartner (2013), the sales of mobile phone declined by 1.7 percent in the first quarter of 2012. The tables have shifted and the leadership in mobile phone industry has gone from Nokia to Apple and Samsung, which is controlling about 52 percent of Smartphone sales presently (Cyber Media Research, 2013). In 2012, it was recorded that the sales of mobile phones worldwide was around 1.75 billion units in the year 2012, which increased to 207.7 million units at the end of the same year. This indicated a hike of 38.3 percent in sales (Egham, 2013). Garter has also predicted that the demand for feature phone is likely to fall considerably in 2013. This is mainly because of the increasing demand for smart phones. Samsung has taken the lead in the smart phone industry followed by Apple. Companies like Huawei, Blackberry, ZTE, Nokia, LG, HTC, and Motorola has strong presence in the global mobile market too. However, with the strong support of Android software, Samsung is ca nnibalizing the market share of most of the market leaders (Egham, 2013; Czinkota, and Ronkainen, 2007). 1.2 Research Problem The mobile phone market is saturated with products, yet every day a new piece of innovation can be seen. The market leaders are cannibalizing each others’ market share. In this scenario, it becomes difficult to identify the swift changes in demand for a particular mobile brand. However, in this research study the changing demands and preference for Iphones and Blackberry