CW Essay Example | Topics and Well Written Essays - 500 words

CW - Essay Example The management has adopted the digital marketing system in which customers can quickly and conveniently look at all goods available and decide on which ones to buy. The online service launched facilitates this by enabling customers make their orders online and the goods delivered at their door step. This has boosted their sales specifically during the winter seasons in which people cannot move to the shopping center. This, in as much as it boosts the sales, has had its challenge in the expenses incurred during the delivery of small purchases to remote areas. In a bid to control this, the management encourages large purchases by offering promotions such as price cuts on large purchases made. Westfield has further increased its retailers to 140 and having over 300,000 products as a means of providing a variety of products to their customers so as not to allow them seek for other products from their competitors. This has enabled customers to compare a variety of products with those of their competitors in terms of price. The free shipping and returns offers have encouraged customers to shop without fear of having to use undesired goods after their delivery. This has increased their market share in the highly competitive business world. This, however, has called for employment of more staff members and training the existing employees on digital marketing. Westfield has also established a means of getting consumer feedback and desires by coming up with a social site of you-tube and face-book. From a list of 1,450 applicants, they chose an insider whose job is mainly to promote talks about shopping, smart buys, modern trends in fashion and the available offers and lifestyle (Dick & Merrett 2007, 308-318). He also responds to the customer queries and gives them direction on where to find relevant goods. This has enabled Westfield reach even a larger population

Street Car Named Desire Essay Example for Free

Street Car Named Desire Essay As we grow up it’s not only our age and experiences that make us who we are, relationships also shape our identity. All relationships will change our identity no matter who they are or what kind of relationship they have with us. Our friends shape our identity just as much as our family, if not more. This statement is very well depicted in the play â€Å"A street car named Desire by Tennessee Williams†. Throughout the play you see the different types of identities being shaped. If we are around someone enough we will start picking up traits of said person. If we are around someone who is always smiling and expressing themselves more than likely we will begin to express ourselves too. We gather the traits from those around us and our mind will tell us which are good and bad and try to get rid of the bad. With the good trait it will find our comfort zone with the person. That is why adults are always trying to get children and teenagers to understand that our friends are who shape us in a way. Our family relationships have a very big impact on our identity because we grow up with them. In the play the characteristics of each character was very much affected by their families. Blanche Dubois’ identity for example was shaped in a particular way because of her major losses in life. Her family fortune and estate we gone and she lost her young husband to suicide. This has led to her to have insecurities and making her a disrupted individual. Blanche’s fragile identity is also shaped by Stanley’s cruel actions towards her, also leaving her mentally detached from reality by the end of the play. However Stanley Kowalski’s identity in the book is very much shaped by the relationship he has with Blanche when arrives at the Kowalski household. Stanley’s intense hatred for Blanche is motivated in part by the upper-class past that Blanche used to have. He sabotages her because he does not appreciate the way she attempts to fool him and his friends into believing she is better than they are. From Blanche’s arrival Stanley has the need to feel like the man of house and does not take any orders from Blanche or Stella which is his wife. In the end, Stanley’s character is seen as harmful and cruel. The relationship between men and women is also a major identity shaper. Often in life the relationship between man and woman can be very unusual as sometimes a woman can have a lot of impact on men or the other around and sometimes they could have no impact. In the play Stanley and Stella’s marriage very much shape their identity. Shaping Stanley’s identity by making him feel like more of a man. Stella’s identity is very much shaped by the way Stanley treats her. Stella is a not very stable character because of the situation she gets into with her sister Blanche and her husband Stanley. Stella’s identity gets changed throughout the play because a lot of major events happen, such as her sister’s presence, having a baby and how Stanley beats her. Stella’s relationship with Stanley is both animal and violent but renewing as they always make up in the end. After Blanche’s arrival, Stella is torn between her sister and her husband. Eventually, she stands by Stanley, because she gives birth to his child near the end of the play. Stella’s denial of reality at the play’s end shows us that she actually more in common with Blanche than she thinks. The friend relationship between Stanley and Mitch also shape Stanley’s identity. Stanley is very loyal to his friends and would make sure that his best friend Mitch does not get hurt by Blanche. This is one of the main reasons that Stanley sabotages Blanche. Stanley would go through so much to just make Mitch believe that Blanche isn’t really who she says she is. Since Stanley is a misogynist, he sees himself as a superior to both Blanche and Stella, his need to â€Å"own† the house and be in charge is the motivator for his actions towards Blanche. Knowing that he was going to rape her from the very beginning, he tries and stops Mitch and Blanche from entering any type of relationship. â€Å"We’ve had this date from the start† In conclusion all types of relationships affect Blanche and shape her identity in a way. But in the end she lost her identity already because her husband died. In the play there are many relationships that shape the characters such as family relationships, friend relationships and â€Å"man and woman† relationships. In life relationships are a major source of shaping our identity.

Near-Death Experiences Essay -- Biology Essays Research Papers

Near-Death Experiences The near-death experience further depicts the ongoing debate between science and religion. While the near-death experience is definitely biology-based, many individuals associate it with a religious phenomenon. A neurobiological model of the near-experience consists of a "perception of separation from the body" (1). One can sense "moving through a dark space or tunnel" (2). Another feature is hallucinations such as "God as light" and angels (1). Some individuals also claim to hear noises at the beginning of the near-death experience and later encounter "mystical states" which are often peaceful (1). Near-death experiences can be described as an "altered state of consciousness" due to neuronal activity (1). A "dissociative" drug, ketamine induces the near-death experience and "profound religious experiences" due to mechanisms at the "mind-brain interface" (1-McGuire et al., 1995). Near-death experiences arise from the a blockage of the neurotransmitter, glutamate, by N-methyl-D-aspartate receptors (1). A surge of glutamate, which overactivates N-met...

Nvq Childcare Diploma Cu1535

Cu1535- Promote children’s welfare and well-being in the early years. 1. 1- Welfare requirements – Within your setting you should safeguard and promote Children’s welfare, we must take necessary steps to ensure this. We must promote good health of all children within our care and take steps to prevent the spread of infection from others within our care and take appropriate action when they are ill. We must ensure that there are suitable people and staffing levels are appropriate to ensure safety to all children.The premises, environment and equipment must be suitable to cater for the children, these include outdoor and indoor spaces, furniture, equipment and toys and they must be safe and suitable for the children in your care, age/stage appropriate. Your safeguarding/admissions/settling in policies should be kept up to date. It is important for all staff to read all policies and procedures. As a practitioner you should be aware of nutrition needs and plan health y meals/snacks for children and on some occasions give advice to parents.You should be aware of portion sizes, this is important because children can still become overweight on healthy foods if they are given too much. Every setting should have routines they should reflect the varying needs of all children within your group especially in terms of sleep and rest. All routines should allow time for outdoor play for all ages. Routines also need to be flexible enough to allow the children to finish their task.Under the EYFS we as practitioners observe children during physical play this is to note the skills that they are showing and what could be emerging, this gives us important information on how we can support the child such as providing new activities, toys or simply encourage the child. Within the EYFS it is important to work closely with parents, we can find out their child’s needs, you can also provide support and advice on topics, sleep, toilet training and nutrition. EYF S Statutory requirements, Safeguarding and promoting children’s welfare. Principles in to practice card 1. Health and Well-being. 1. 2- To report something in my setting it is our responsibility to go straight to our manager of the nursery and report it to her. If our manager isn’t in we would go to our deputy manager. If you any very unusual case that both of these people weren’t in we would go to the welfare officer who also helps with the running of the nursery. 2. 2i) When receiving a child into the setting you must make sure you have undergone risk assessments on the building, toys, equipment etc. You must speak to parents to get parental guidance so you are aware of risks with the child e. . allergies. Make sure you have all parent and carers emergency contact numbers. Parents must fill in the forms attaching pictures of the main carers so staff is aware. They must also fill in emergency medicine application forms in case the child falls in in the day. ii) Again risk assessments need to be done if the child is attending an outing with the nursery to somewhere e. g. the park. You must be told if someone different is picking the child up and if you don’t get told from their main carer you cannot let the child go.If the main carer wants someone else to pick the child up then they must sign a form to say whose picking the child up, the password the number and the name. iii) Main thing when visiting offsite places is risk assessments. You must also make sure you have parent consent of the main carer. Make sure you take each child’s emergency contact numbers and also one member of staff to carry along their mobile phones in case of emergencies. You must take weather related items for all children and the first aid box. The staff ratio must be right according to how many children and their ages. 2. i 2. 5msquared ii- Ratios- 1 adult to 3 children for under 2 year olds 1 adult to 4 children aged 2-3 years 1 adult for 8 children ages 4 and over. 3. 1- Meeting children's basic needs for health and well-being through the resources ; equipment a setting has eg. furniture, cutlery, sinks, staff, advice, doors to get outside etc. Aspects for basic needs .. Food and diet Water Natural light Rest and sleep Warmth Fresh air Exercise, physical activity, stimulation Hygiene – safe environment for hand washing, table cleaning, toilet areas, awareness of cross infection and contamination ..Security – safe environment: risk assessed/monitored, familiar to support confidence Love, affection, continuity, stability Professional knowledge ; training External professionals – GPs, health visitor, dentist etc. 3. 2- The roles of key health professionals are as follows: School nurse she will offer advice to parents on the health of their child and she will carry out hearing checks, give advice on to parents regarding their child’s toilet habits, advice on skin tags and rashes gives information on we ather the child needs to visit their GP, this can all be done in the setting.They will monitor the health of the children and also give advice to schools. Audiologist they will measure the child’s hearing levels Dentist gives advice on how to keep teeth and gums healthy. Dieticians work to give advice on the right nutrients the child needs and from what foods to get them. My setting also has leaflets available for parents to take home on healthy eating. GP doctors are usually one of the first people to see the child and can give care to the child and the family and make the right referrals if required.Paediatrician they specialise in working with children with health problems. Speech therapists they help children with speech, language and communication difficulties and give advice to schools and parents. Physiotherapists help children with coordination and their movement resulting from injury, illness or a medical condition. In my setting they will come in and give advice to the teaching assistant who works with a child with a medical problem. Psychologists will work with a child with behavioural or learning difficulty. Optometrist will examine the child’s eyesight and prescribe glasses if needed.Health visitor they work with GPs to give support to children and their families they can give advice to parents regarding the child’s health and development. Parent’s permission must always be given before making referrals. 4. 3- Storing breast milk. There are two ways to store breast milk you can store it in a fridge or a freezer, the department of Health guidance for the storage of breast milk is as follows: †¢ You can store breast milk in a fridge at 4 oc or lower for up to 5 days. †¢ You can store breast milk in the freezer compartment of a fridge for up to 2 weeks. You can store breast milk in a domestic freezer for up to 6 months at minus 18 oc or lower. If breast milk has been frozen you can defrost it in the fridge and it can be served straight from the fridge rather than being warmed up. This will prevent bacteria. Preparation of formula milk. If parents bring in made up bottles of formula milk, they need to be placed in the fridge immediately and used within 24 hours this will ensure that it is kept cold to prevent bacteria and to keep it safe. Before we prepare formula milk clean all the work tops and wash your hands.The bottles, teats and brushes should be thoroughly cleaned and sterilised according to the manufacturer’s instructions, this will stop the risk of a baby getting sickness and diarrhoea. Best practice means that formula milk should be made up fresh for each feed, if the baby leaves formula milk this should be thrown away, this will prevent a baby becoming ill. If you are unable to make up formula milk fresh then you can use ready to use liquid formula or by filling a hot thermos with hot water (at least 70 oC in temperature)and the formula can be made up as required.To make fo rmula milk boil fresh water in the kettle, let it cool down, but for no more than half an hour, using hot water will kill any harmful bacteria in the powder. Put the boiled water in the bottle first and add the required amount of powder, follow manufacturer’s instructions on the ratio of powder to water. Cool the formula quickly to feeding temperature by holding the bottle under cold running water with the cap on. 5. 1- The number of children in the UK who are overweight or obese is on the increase. As early years practitioners we have to provide healthy and nutritionally appropriate food for the children that we care for.This is a requirement of the EYFS. Most settings provide a meal or snack within their provision. The Food Standards Agency recommends that a healthy nutritious diet should contain foods from the following groups each day – starchy foods, fruit and vegetables, protein-rich foods and dairy products. A balanced diet should contain foods from these groups , all meals snacks and drinks taken throughout the day must provide children with the sufficient nutrients to make up a balanced diet. When diets become unbalanced children could suffer from health problems or become lacking in a certain vitamin.When planning meals for children, there are several things to take into consideration to ensure that meals contain sufficient nutrients and calories. We need to look at the food labels to see how much salt, calories, fat are in foods and whether the food is rich in nutrients. Children aged 1 to 3 should have no more than 2g of salt a day and children aged 4 to 6 no more than 3g. Calorie measure how much energy is in food. The amount of calories a child needs changes as they grow and will also depend on how much physical activity they take.It is important that children do not exceed the recommended calorie intake as this may cause them to become overweight. In turn children who do not eat enough calories may become underweight. A child aged b etween 1-3 years should have around1230 calories a day for a boy and 1165 calories for a girl. Fat is a source of energy for children providing it is in nutritious foods. Some foods are higher in nutrients than others if a food is high in calories it should also be high in nutrients. Foods such as crisps, biscuits and sweets are high in calories but low in nutrients and so an unhealthy option.Children’s stomachs are tiny and so have a limited capacity in can sometimes be hard to make sure they eat enough nutrients before they are full. It is important to ensure children take enough drinks throughout the day to prevent them from becoming dehydrated. Water should always be made available throughout the day and at meal times. Other drinks such as milk, fruit juices and smoothies can also be offered. These drink all contain nutrients and calories so need to be included in a child’s daily intake. Fruit juices contain a lot of natural sugar so should be given in moderation t o help prevent tooth decay.Fruit drinks, squashes and fizzy drinks also contain a lot of sugar and are high in calories and low in nutrients so should not be offered to children on a daily basis. As children’s stomachs are small they may require snacks between meals so that they can take in sufficient nutrients. Snacks should also be included in the overall daily food intake and should be nutritious. Giving snacks to close to meal times can ruin a child’s appetite and we need children to eat well at meal times. Good healthy snacks for children include fruit and vegetable, dried fruit, cheese and crackers, yoghurt, breadsticks and rice cakes.When planning meals for children it may be useful to look at their food intake for a whole week to ensure that they are eating a varied healthy diet and to consult with the child’s parents 5. 2- You need to follow carer’s instructions on their child’s food allergies or intolerances as it could be because of thei r religion/ culture which mean they don’t eat certain foods out of respect. My diversity, equality and inclusion policy states that you include, respect and embrace all children and their families from whatever background, religions or beliefs they have.If you don't adhere to a child's intolerances – what may happen if you give a diabetic, a coeliac or a child with a nut allergy something that they/their body/system cannot cope with? – serious illness or death. 5. 3- Religious or cultural group Dietary requirements Islam Islamic dietary requirements specify that only Halal (lawful) Lamb, Beef and Chicken, fish and shellfish can be consumed. Pork is a forbidden food to the Islamic people, Haram (unlawful). Cheese which has been certified Halal or cheese that does not contain rennet such as vegetarian cheese (rennet is extracted from the mucosa of a calf’s stomach, added to some cheeses).Eggs, tea, coffee and cocoa are permitted in the Islamic diet. Ramadan is a time of spiritual reflection and worship and is the Islamic month of fasting for in the 9th month of the Islamic calendar and lasts 29/30 days. Muslims adults refrain from eating and drinking in the daylight hours. Judaism Jewish dietary requirements specify that only kosher Lamb, Beef and chicken can be consumed. Kosher is not a style of cooking, it is the way in which the food is prepared or the way the animal is killed, (in accordance with the Jewish law) Fish is to be eaten with the fins and scales.Cheese, milk and yoghurts are never eaten in the same meal even drinks containing milk are forbidden when eating meat dishes. Eggs are permitted providing they do not have any blood spots. Shellfish is forbidden to the Jewish people. Tea, coffee and cocoa are permitted. The saucepans, crockery and cutlery that have been used to cook non kosher food are then believed to be non-kosher utensils and are not to be used for kosher foods. Yom Kippur is the holiest day of the Jewish peo ple and is celebrated on the 9th day of the Hebrew month of Tishrei.The Jewish adults fast for 25 hours. Sikhism Due to the fact that there are vast grey areas on what Sikhs eat and refrain from eating, in our setting we require written confirmation from parents on what their child is/is not allowed to eat The general consensus is that Sikhs are free to choose whether to adopt a vegetarian or meat diet. Therefore Sikhism dietary requirements vary from one Sikh person to another however it does specify that Halal and Kosher meat is forbidden (Halal and Kosher is meat that is ritually slaughtered).Some Sikhs will eat any meat, some will not eat beef. Some Sikhs will eat fish including shell fish where others will not. Again this principle is the same when it comes to eating eggs; it all depends on whether they have adopted a vegetarian or meat diet. Sikhs who have been initiated into the order of Khalsa by the Amrit ceremony are forbidden to eat any meat or meat products. (Khalsa by t he Amrit is a baptism ceremony for sikhs). Sikhs are permitted to drink milk, tea coffee and cocoa. There is no fasting period for Sikhs. RastafarianismDue to the fact that there are vast grey areas on what Rastafarians eat and refrain from eating, in our setting we require written confirmation from parents on what their child is/is not allowed to eat Ital (derived from the English word vital) is the name of the Rastafarian diet. The Ital diet widely varies from Rasta to Rasta and there are few worldwide rules to Ital diet. They do not eat pork as they consider the pig a scavenger; some also refrain from eating shellfish for the same reason. Some Rasta’s follow a strict vegan diet, some Rasta’s are strict vegetarians and some will consume beef, chicken, lamb, fish, eggs and cheese.However all Rastafarians believe that food should be natural, pure and from this earth, therefore they will avoid food that contains additives or food that is chemically modified. Depending o n how a Rastafarian follows the Ital diet (strict or relaxed) they are allowed to drink tea, coffee and cocoa, however many avoid caffeinated beverages. There is no fasting period for the Rastafarians. 5. 4- Giving children healthy food is just a part of encouraging children to eat healthily, there are other issues to be considered. We need to be aware of how much food a child needs over the course of a day.Too much food can cause a child to gain weight and too little food could cause a child to be undernourished. Portion control is important to ensure a child is having the correct amount of food. Showing parents a sample of a days food and working out the calorie content is a good way of seeing how much food children need rather than telling them how many calories they need. Parents are advised early on by professionals if their children’s weight is becoming an issue. There are lots of helpful leaflets and websites that offer parents help to understand what a healthy weight for their child’s height is.It is important that young children are not made aware of any problems with their weight as this may lead to them having problems with food at a later date. Ideally meal times should be an enjoyable occasion which can be used to talk and catch up on the day’s events. For some families meal times can become a battleground where parents are continuously attempting to get their children to eat a good range of food. As a result of this children can sometimes develop food phobias. We need to watch out for children who are becoming distressed by food or worried about what they eat.It is important to stay relaxed during meal times. To help keep the atmosphere relaxed families could try to present food in a different way or involve the children in the preparation. Children may be more likely to try new foods if they have helped to prepare the meal. 6. 2- Medicines are stored in our medicine cupboard in the kitchen. If a child brings in medicine we w ill store it depending on the guidelines on the bottle i. e. in the fridge. Depending on what the medicine is we normally administer liquid medicines to children on a regular basis.When administering medicine we always make sure we have a witness on hand, they check the name of the child on the medicine packaging and the amount you should be giving, you measure out the amount and then give to the child. We record all this on a form which will then be passed to the main carer at the end of the day to check and sign. 6. 3- The Health and Safety at Work Act 1974 is an Act of the Parliament that as of 2008 defines the, regulation and enforcement of workplace health, safety and welfare within the United Kingdom.It outlines the responsibility of all to consider and act concerning their own safety and that of others. Not acting in a situation that warrants something done to prevent a possible injury or to remove the threat of a health and safety issue is considered negligent if the action were ‘reasonably practicable’. Staff are expected to keep areas tidy and clutter free to help avoid dangerous situations. The Act defines general duties on employers, employees, contractors, and persons in general.The creation of the Health and Safety Commission and Health and Safety Executive which have now joined together gave extensive enforcement powers, ultimately backed by criminal sanctions extending to unlimited fines and imprisonment for up to two years. Under section 7 all employees have a duty while at work to: †¢ Take reasonable care for the health and safety of himself and of other persons who may be affected by his acts or omissions at work; and †¢ Co-operate with employers or other persons so far as is necessary to enable them to perform their duties or requirements under the Act.The Manual Handling Regulations 1992 make it a legal requirement for schools to carry out Risk Assessments. If lifting or carrying pupils, equipment training should be given. Only lift if necessary and use any appropriate equipment provided. Again training for this should be provided. Share the load if necessary. Bend knees and keep back straight. Schools should have a manual lifting policy. As with the Health and Safety at work act, adults have a responsibility to care for themselves. -portion control -tackling under and overweight children -food phobiasGiving children healthy food is just a part of encouraging children to eat healthily, there are other issues to be considered. We need to be aware of how much food a child needs over the course of a day. Too much food can cause a child to gain weight and too little food could cause a child to be undernourished. Portion control is important to ensure a child is having the correct amount of food. Showing parents a sample of a days food and working out the calorie content is a good way of seeing how much food children need rather than telling them how many calories they need.Parents are advised early on by professionals if their children’s weight is becoming an issue. There are lots of helpful leaflets and websites that offer parents help to understand what a healthy weight for their child’s height is. It is important that young children are not made aware of any problems with their weight as this may lead to them having problems with food at a later date. Ideally meal times should be an enjoyable occasion which can be used to talk and catch up on the day’s events.For some families meal times can become a battleground where parents are continuously attempting to get their children to eat a good range of food. As a result of this children can sometimes develop food phobias. We need to watch out for children who are becoming distressed by food or worried about what they eat. It is important to stay relaxed during meal times. To help keep the atmosphere relaxed families could try to present food in a different way or involve the children in the preparation. Ch ildren may be more likely to try new foods if they have helped to prepare the meal.

Marketing southwest airlines

Gone were the days when companies used to be product-focused, utilizing salespeople to sell their products to the market without any specific goals in mind. The advent of marketing changed all this and has since revolutionized the manner of marketing certain products and services. This paper shall look into the marketing strategies Southwest Airlines is currently utilizing to gain a good market share amidst a long list of airline companies today. Southwest Airlines Southwest Airlines was initially incorporated to serve three cities in Texas as Air Southwest on March 15, 1967, by Rollin King and Herb Kelleher. Air Southwest changed its name to Southwest Airlines In early 1971 and the first flight was recorded on June 18, 1971.   Over the years, Southwest has added improved 737 variants but has stayed within the Boeing 737 family to reduce operating costs. Because this technique simplified training, maintenance, and ground operations, it revolutionized the industry's approach to building aircraft fleets. In January 2005 Southwest put to rest its remaining 737-200, the oldest type in its fleet. This event was highlighted with employees wearing pajamas for an early morning flight covering the original Dallas-San Antonio-Houston before returning to Dallas and called this â€Å"putting the -200s to bed†. Marketing Strategies Southwest is known for putting value to the most important people, the customers and the employees. The success of behind a company’s success is its people who understand the significant contribution of their company. Southwest believes that with unsatisfied employees may be translated to unsatisfied customers. The company is known for its distinct customer service philosophy.   Lovelock and Wirtz (2002, p. 58) made is clear that a good customer service spells a big difference in gaining a good number of customers. Southwest must see to it that despite the large number of airline companies that exist today, customers must continue to fly their airline. This is no easy task considering the challenge of trying to beat the other airlines who may offer lower fares or provide more valuable services. Flying on Southwest is quite different from that of most other U.S. airlines such as that tickets are only available and may be purchased from the airline itself. They are not available through travel agents or through common online venues. The tickets may be bought over the phone or via online transactions at the company’s website. Another thing that sets the company aparts from other airline companies is that reservations can be changed at will without corresponding penalties. To an ordinary customer, this service means so much. There’s another way Southwest is doing to gain more customers. It offers Rapid Rewards where customers receive one credit per each one-way ticket (http://www.airfleets.net/ageflotte/Southwest%20Airlines.htm). This program was eventually modified to provide a better offer to customers who frequently fly the airline company. In February 2006, Southwest instituted Capacity Controls to redeeming its free tickets. This means that the airline limits the seats offered to frequent travelers using free certificates on each flight, whereas previously if there was a seat available, you could use the award, provided you were not flying on one of the five blackout dates. Southwest has added fun in its advertisements such as â€Å"just Plane Smart,† The Somebody Else Up There Who Loves You† and â€Å"The Low Fare Airline†. This is its way of reaching to its targeted audience in the simplest and easiest way possible. Since the 1990s, Southwest has come up with television campaigns based on the phrase â€Å"Wanna get away?† Their TV commercilas are filled with funny scenes showing how people appear during situations they find themselves while ‘wanting to get away’. What really distinguishes Southwest from other airlines is its sound clip ‘ding which is now being associated with the company. Conclusion No amount of enticing marketing strategies will be able to entice the most number of customers if all they get are airline employees who give them the cold shoulder. This is something that Soutwest is being known for and its management is trying to build up among its employees. Southwest employees are generally regarded for their friendliness. The Economist   came up woth a Special report entitled â€Å"Low-cost airlines Turbulent Skies† in July 8, 2004 highlighting the present dilemma airline companies are facing. The 9/11 incident actually changed the way people are dealing with airline companies. No one can deny the fact that people have started developing a kind of fear against flying. Peterson (2004 p.124 ) illustrates the changes which companies like Southwest may undertake to compete with the times by using marketing principles attuned to the times. As Lovelock and Wirtz (2002), there are better ways to deal with certain situations that beset companies like Southwest. The problem left by the 9/11 incident among airline companies, the best way to sell or encourage more customers to fly Southwest is to offer them more than just low-cost fares. It is important to provide them the best customer service experience no other airline can give. Works Cited: http://www.airfleets.net/ageflotte/Southwest%20Airlines.htm (Retrieved September 12, 2006) Lovelock, C., & Wirtz, J. Services Marketing People Technology Strategy. McGraw-Hill/Irwin. July 2002 Low-cost airlines Turbulent Skies. The Economist Special Report. Jul 8th 2004 Peterson, B.   Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry. Portfolio Hardcover. 2004